The entertainment industry has always been dynamic and innovative, but it has also faced numerous challenges in the digital age. The rise of streaming platforms, the shift to virtual events, and the need for personalized experiences have made it imperative for the entertainment industry to embrace technology and automation to stay competitive.

To address the challenge, the entertainment industry has considered various options, including:

1. Digitization: This involves the conversion of analog data into digital formats, making it easier to store, manage, and distribute. Digitization has enabled entertainment companies to create digital archives, stream content online, and offer personalized experiences to customers.
2. ERP: An Enterprise Resource Planning (ERP) system is a software solution that integrates all aspects of a business, including finance, inventory management, and customer relationship management. ERP systems have enabled entertainment companies to streamline their operations, reduce costs, and improve efficiency.
3. Tech: The use of technology in the entertainment industry has enabled companies to create immersive experiences, offer personalized recommendations, and connect with customers through social media and other digital platforms.
4. Automation: Automation involves the use of machines or software to perform repetitive tasks, such as data entry or customer service. Automation has enabled entertainment companies to reduce costs, improve accuracy, and increase efficiency.
5. Whatsapp Bot: A Whatsapp bot is a software application that runs on Whatsapp, allowing businesses to communicate with customers through automated messages. A Whatsapp bot can provide personalized recommendations, answer frequently asked questions, and offer customer support.